Making the case for Sport for All in a competitive fundraising environment

Regardless of whether you are using sport as a vehicle to promote social inclusion, empowering girls and women through campaigning and awareness raising, or activating community members through weekly programmes and events, all organisations working across the Global Sport for All Movement are navigating a precarious and competitive funding landscape. There is a wealth of evidence supporting the economic benefits of Sport for All, and the ravaging costs of physical inactivity, however securing funding is never an easy task for organisations in the field.

In an economic landscape deeply impacted by the ongoing COVID-19 pandemic, which hit all sectors of society, the Workshop offered insights on how we can make a case for Sport for All, draw attention to the impact of Sport for All programmes and initiatives, and adapt fundraising strategies to secure a sustainable income for sport organisations.

The online Workshop “Making the case for Sport for All in a competitive fundraising environment” hosted in partnership with Oaks Consultancy successfully took place on 28 February and recorded 240 registrations. The Workshop was the sixth event of the TAFISA Mission 2030 Workshop Series.  

Following welcome words by TAFISA Junior Director Jean-Francois Laurent and Oaks Director of Business Development Rahul Bissoonauth, who went on to provide an overview of the state of fundraising in sport for development in his keynote (see the report by Oaks on that topic here), speakers from different backgrounds shared their insights on fundraising and investing in Sport for All, and measuring impact to provide evidence on the benefits of Sport for All programmes and initiatives. 

Workshop speakers

  • Rahul Bissoonauth, Director of Business Development, Oaks
  • David Given-Sjölander, Project Manager & Strategic Lead: Sport for Social Change, Swedish Postcode Foundation
  • Preeti Shetty, CEO, Upshot
  • Suheil Tandon, Director-Founder, Pro Sport Development
  • Nicole Matuska, U.S. Director, Women Win

The Workshop was moderated by Gaëtan Garcia, Communications, Marketing & PR Manager, TAFISA.  

Relive the Workshop through our video below or on YouTube.