UNESCO’s new campaign Fit for Life is a new sport-based flagship designed to tackle contemporary challenges such as physical inactivity, mental health issues and inequality to foster peaceful, inclusive and resilient societies. It aims to accelerate COVID-19 recovery and enhance the wellbeing of people, and of youth in particular, through smart evidence-based investments in sports, as well as an integrated action from policy to practice.
The Flagship, led by UNESCO’s Social and Human Sciences Programme, has five interlinked objectives:
For the month of November, as part of the Fit for Life flagship, UNESCO has launched a one-month visibility and engagement campaign to promote equality, empowerment, inclusion in and through sport. The campaign calls for partners and activists from sport, education, health, youth, and equality ecosystems to mobilise around a common theme: powering equality in and through sport.
Much like Fit for Life, which unites partners to promote integrated and inclusive development through sport, this visibility and engagement campaign is an opportunity to join forces and promote sport as a high-yield investment to “build back better”.
There are two ways you can get involved:
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